Author - Vineet Srivastava

consumer sentiments

Consumer Sentiments and Perceived Brand Image

As brand owners, the single most thought that keeps us engaged is – achieving ultimate consumer satisfaction and unwavering brand loyalty. This is probably closely associated with the nature of the consumer, who is not quite aware of his own expectations from a brand during sales and after sales. Thus, the consumer continues to function in a reactive mode even after the sale is done. One would expect a more integrated consumer engagement with brands during sales and after […]