Author - Yapnaa

“Your call is important to us. We will attend to you shortly.”

This is a common message that we get to hear whenever we call customer care. More often than not, the wait time seems endless and the resolution of the issue within the same call is rare. This is a stark contrast during sales or first installation of a product. Installation engineers enthusiastically collect feedback form, or happy code on SMS, and that gets punched in somewhere. 
The customer satisfaction scores gathered in such scenarios are typically good more so if […]


Yapnaa Scores High on Consumer Engagement

It is heartening to see large scale digital activities being undertaken by almost every consumer brand today. This transformation has been going on for some time but now it is beginning to take definitive visible shape. There is realization that digitization is for learning about customers, knowing user perspective of brand, resolving his day to day issues so that teams can achieve right product fit, offer right pricing and deliver support. Essentially that means engage with your customers right […]