Monthly Archives - August 2018

Brand-Bashing on the Social Media; Is anyone listening?

Having closely worked with consumer brands, a fact that has consistently emerged is that not more than 30% of customers identify themselves with seller brands post purchase of goods. Either assisted or voluntarily, 3 out 10 customers get registered with brands. The worst part is that after the warranty period, most of these users become invisible. Their present whereabouts and contact details with brands go out of sync. Ironically, such high value brands and makers of household machines lose […]