Monthly Archives - October 2018

Engaging the Invisible Customer

Engaging the Invisible Customer

Customers Invisible, Data in CRM Outdated!
 CRM systems are traditionally being used to store details of customer contact & product information. Typically, there is no consistent interaction with customers due to which the contact details do not get updated and it becomes unusable over time. By estimates, contact details of 30-35% customers become unusable in 2 years after they become customer. Less than 3% customer emails are known but rarely authenticated.
Besides this, unknown customers accumulate to sizable numbers […]

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